There was a time when Black Friday actually meant Black Friday. You circled the newspaper ads, planned your route, woke up at 3 a.m., and stood shoulder-to-shoulder with the rest of America waiting for the store to unlock its doors. It was an event—loud, chaotic, competitive, and unforgettable. But then things changed. Stores started opening … Read more
College athletics has changed dramatically in the last few years, but no shift has been bigger—or more disruptive—than the rise of the transfer portal. What was originally designed to give college athletes more control over their careers has now become a shortcut for college coaches… and a roadblock for high school recruits. The truth is … Read more
Every Saturday, fans see the bright lights, the packed stadiums, and the Top-12 rankings scrolling across the bottom of the screen. What they don’t see is the years—sometimes decades—of work that go into building a college program capable of competing at that level. A playoff contender isn’t built in a season, and it definitely isn’t … Read more
If you’re a student-athlete with hopes of playing in college, there’s one thing you need to know: the recruiting process starts much earlier than most people think. College coaches are identifying and evaluating athletes as early as 7th and 8th grade. While that may seem surprising, it’s the reality of today’s recruiting landscape. Many families … Read more
When navigating the college recruiting landscape, it’s essential for student-athletes and their families to understand the key differences between NCAA Division I (DI), Division II (DII), and Division III (DIII) programs. Each division has its own rules, timelines, and scholarship opportunities, all of which can greatly impact your recruiting journey. Here’s a breakdown of the … Read more
